Ron, The cover doesn't have the same sensibility of the following pages. Cover has a line drawing in black, the other pages show photos and blocks of yellow. I don't know about the whole package but you need to think about consistency and look. What is the rationale for switching between san serif and serif fonts? Does changing colors within a type unit/phrase (the "call out") enhance the meaning or slow it down. Just something to think about and weigh. I'll write more about the logo.
Ron,
ReplyDeleteThe cover doesn't have the same sensibility of the following pages. Cover has a line drawing in black, the other pages show photos and blocks of yellow. I don't know about the whole package but you need to think about consistency and look.
What is the rationale for switching between san serif and serif fonts? Does changing colors within a type unit/phrase (the "call out") enhance the meaning or slow it down. Just something to think about and weigh. I'll write more about the logo.