I think the issue with the logo is that the chair keeps the eye to the right. Did you try HOUSE aligned under the H in HOSPITALITY, to the left of "of Charlotte"? I'd also try aligning this stacked type with the chair to the LEFT of it. Or a smaller chair on top? Maybe try the color on the chair? POSTER: For the head in the bottom, consider "How can you help? or "what can you do? instead of "How?" ie for clarity. Why are the bottoms of 217 and FULL distorted (what do you wish to convey with this?) Also, you are using an organic, wispy, almost deckle edge on some of the yellow shapes in the package? Again, is this supposed to represent something about Hospitality House? I'm not saying don't include it but to remind you that visual elements do convey meaning or distract attention from the primary message. Think about what is "excess". Does the flat yellow color do enough to say "friendly" or "hospitable", if that's the goal? The deckle edge seems almost non-commital like it's trying to be soft or friendly but it's more ambiguous.
I think the issue with the logo is that the chair keeps the eye to the right.
ReplyDeleteDid you try HOUSE aligned under the H in HOSPITALITY, to the left of "of Charlotte"?
I'd also try aligning this stacked type with the chair to the LEFT of it. Or a smaller chair on top? Maybe try the color on the chair?
POSTER: For the head in the bottom, consider "How can you help? or "what can you do? instead of "How?" ie for clarity.
Why are the bottoms of 217 and FULL distorted (what do you wish to convey with this?) Also, you are using an organic, wispy, almost deckle edge on some of the yellow shapes in the package? Again, is this supposed to represent something about Hospitality House? I'm not saying don't include it but to remind you that visual elements do convey meaning or distract attention from the primary message. Think about what is "excess". Does the flat yellow color do enough to say "friendly" or "hospitable", if that's the goal? The deckle edge seems almost non-commital like it's trying to be soft or friendly but it's more ambiguous.